MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as mainstream television formats, relying on scheduled programming via public channels. In contrast, OTT platforms operate on ad-supported systems, with Netflix, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and streaming services h